Beauty Industry

Expanded PXA Set For October

25,000 square feet and 75 booths have been added to the show floor.

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By: Jamie Matusow

Editor-in-Chief

Perfume Expo America (PXA), the beauty and luxury symposium and tradeshow, has announced that for its third edition 25,000 square feet (75 booths) will be added to showcase jewelry, accessory and luxury packaging, complementing the display of selective perfumery, skincare and cosmetics.

The event will be held at the Hilton New York located at 1335 Avenue of the Americas on Monday, October 4, from 9am to 6pm for the symposium and vendors and buyers private sessions. The Trade Market will be open October 5-6 from 9am to 6pm.

This edition will also host the premiere symposium for “Social Media Management for the Beauty & Luxury industry.” The symposium will start this month as all PXA members will be receiving a free “Social Media Marketing Guide” published in 6 monthly issues with the last one to be given at the symposium during international workshops available in English, Spanish and French.

PXA visitors include executives, buyers and owners from specialty stores, perfumeries, department stores, duty free stores, jewelries, concept stores, fashion & accessory boutiques, chain drug stores, consultants, distributors, importers/exporters, manufacturer representatives, spa managers, spa owners, independent gift store owners, independent pharmacies, apothecary shops, sales representatives, trade press, consumer press, consultants, logistics & distribution centers, military & diplomatic stores and resort boutiques.

More info: www.perfumexamerica.com

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